Branding an energy company for the 21st century

Warrego Energy

Brand Strategy. Brand Identity. Brand Language. Brand Guidelines. Web - UX/UI/Development/CMS. Photography. Environmental Graphics. Advertising. Annual Report. Corp. Merch. Bespoke Whisky. Presentation Material. Event Material. Marketing Material. Corporate Video.
WARREGO ENERGY IS A UK / AUSTRALIA BASED PETROLEUM EXPLORATION, DEVELOPMENT AND PRODUCTION COMPANY WITH ASSETS IN AUSTRALIA AND SPAIN.

As part of an initial £200 million investment programme Warrego approached Imajica to enhance their brand profile. Warrego is not a conventional energy company, so we developed a bold strategy with messaging and experiences that set them apart from the bland norm in their sector. Taking inspiration from the company name 'Warrego', which is an Aboriginal word that translates into ‘river of sand’, our team applied this concept throughout the brand, developing a concept of bold abstract rock formations.

Our team developed a clear brand strategy defining the brand for future growth and ensuring internal alignment. Brand guidelines then followed showcasing how the brand should be delivered across print, web, video and environmental graphics to ensure every brand touchpoint was aligned. From the outset Imajica have aided Warrego to achieve their goals through clear and engaging investor relations; starting with our initial luxurious investor pack to styling offering memorandums, ASX announcements and annual reports.

Our work with Warrego has seen the brand go from strength to strength, evolving from an Aberdeen start-up to an ambitious global energy company on the crest of a wave with one of the most exciting gas fields in Australia.

warregoenergy.com

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