Developing a brand that savours the moment

Brand Development. Brand Language. Brand Strategy. Investor Relations. Web - UX / UI / Development / Ecommerce. Social Media. Signage & Environmental Graphics. Photography. Corporate Video. Marketing & Comms. POS.

Duncano's Bar and Bistro is one of Aberdeen's newest venues encouraging guests to savour the moment over an evening meal or Sunday roast.

Imajica worked collaboratively with Duncano's to develop a brand concept that would offer a modern and upmarket venue in the local area. The colour palette and font were chosen to reflect the sophisticated atmosphere and differentiate from competitors. In keeping with the brand, a business plan was created to outline the company's goals and included photography, graphics and copy writing in line with brand language guidelines.

Leading up to the grand opening of the new venue, business cards were designed to reflect the quality of the establishment and branded environmental graphics caught the eye of future customers prior to opening. This helped launch a successful social media campaign which generated widespread interest through original video and photography content ensuring bookings were full in advance of opening the venue.

The website was designed to be a source of information for customers with an e-commerce facility built-in to pre-order gift vouchers prior to launch. With an emphasis on high-quality, professional food photography, customers are given a flavour for the venue then encouraged to view the menus and book a table online.

duncanos.com