Setting the benchmark in petroleum economics

Aupec

Brand Strategy. Brand Identity. Brand Language. Brand Guidelines. Brand Imagery. Corporate Stationery. Web - UX / UI / Development / CMS. Presentation Material. Environmental Graphics.
Aupec is a provider of petroleum economics, training, consultancy and benchmarking services within the oil and gas industry as well as major governments, fortune 500 companies and International NGOs. 

Imajica were approached by Aupec with the objective of evolving their brand and diversifying for a long-term future. We started off with conducting and analysing a Brand Audit, uncovering a number of areas for improvement through SWOT analysis. This created a focus for targeting CIO/CTO personas. 

The brand was aligned with a revised identity, new brand language and guidelines to ensure consistent messaging and a strong presence across every channel. We rolled out a new mobile-first website, corporate stationery and signage in order to promote Aupec's revised branding.

The entire process resulted in a positive brand evolution for Aupec, where their new perception aided internal alignment, engaged with current and prospective customers alike and strengthened their position in the marketplace. 

aupec.com

Cooking up a brand for one of the country's best-loved celebrity chefs

Tony Singh
Brand Identity. Environmental Graphics / Signage. Marketing Material. Social Media Campaign. Event Material / Management. Merchandise. Web - UI / Development / Ecommerce / Web app. Corporate Video. TV Treatment. Photography.
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Distilling a memorable brand for the drinks industry

Foghouse Spirits
Venture Naming. Brand Development. Brand Strategy. Brand Language. Web - UX / UI / Development / Ecommerce. Brand Imagery. Environmental Graphics. Packaging / Labelling. Event Material. Marketing Material. Corporate Stationery.
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Developing a brand that savours the moment

Duncano's
Brand Development. Brand Language. Brand Strategy. Investor Relations. Web - UX / UI / Development / Ecommerce. Social Media. Signage & Environmental Graphics. Photography. Corporate Video. Marketing & Comms. POS.
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Branding an energy company for the 21st century

Warrego Energy
Brand Strategy. Brand Identity. Brand Language. Brand Guidelines. Web - UX/UI/Development/CMS. Photography. Environmental Graphics. Advertising. Annual Report. Corp. Merch. Bespoke Whisky. Presentation Material. Event Material. Marketing Material. Corporate Video.
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Optimising the performance of a training brand

2020 Project Management
Brand Strategy. Brand Identity. Brand Language. Web - UX / UI / Development / CMS. Brand Imagery. Event Material. Marketing Material. Presentation Material.
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Positioning Scotland's Energy Corridor

Energetica / Invest Aberdeen
Brand Development. Web - UX/UI/Development/CMS. Environmental Graphics. Advertising. Corp. Corporate Merch. Presentation Material. Event Material. Marketing Material. 
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