Relocation to 'the curve'
GDF SUEZ Energy UK is a well-established specialist energy company working with industry and commerce. They have a very strong presence across the energy and environmental sectors in the UK, including Aberdeen. Working collaboratively with our client Bread PR, we were presented with the opportunity to create an internal communication campaign to mark the relocation of GDF Suez House, 'The Curve'.
Brand Identity / Print / Advertising
Inspired by the building's architecture, we created a minimal illustration to be used as the focal point for the campaign. This illustrative approach was then applied across the rest of the campaign to create a playful and engaging brand identity.
Using GDF Suez's brand colours and the new illustration style, we produced postcards and handbooks that were given out to members of staff to encourage them to participate with the campaign throughout the move. As a result the campaign successfully eased the transition from one location to the next.
Pocket guides and posters were used to engage staff and inform them of the local amenities and transport links near The Curve. This printed material helped to create an overall positive brand experience through the extended use of illustration and bright colours.