Branding a Positive Attitude
Beyond Lifestyle's mission is to help people achieve their ideal weight, look good and feel great. We were approached by Steve Agyei, the company's founder, to create a strong brand identity to reflect Beyond Lifestyle's positive attitude.
Brand Identity / Web Design & Development / Photography
The clean logotype and bright colour palette of BLS captures the motivational brand message and appeals to a diverse range of people looking to improve their health. Creating a logomark that is detachable from the main logotype provides a mark that is easily recognisable and adds more versatility across the brand.
Web Design & Development
The website needed to be a dynamic platform for posting scheduled blog posts, articles and daily motivational quotes. The result was a clean, contemporary and responsive website that allowed for great user interaction across all devices.
Our team arranged a photography shoot in France to capture all the exercises, stretches and techniques featured in the 'Celebrity Training Secrets Book'. Using in-house photography allowed us to have full creative control of imagery and direct the energetic shots needed for the eBook.