Warrego are an energy company who focus on innovation and new
technologies. They were planning a business opportunity that required £ 200 million
funding, and realised that they needed to do something very special with promotion,
and strategic marketing in order to achieve that goal.
Brand Development / Print / Web Design & Development / Advertising
We were given their existing logo and tasked with developing and enhancing their brand profile. We took inspiration from the company name 'Warrego', which is an Aboriginal word that translates into river of sand. Our team applied this 'River of Sand' concept though into the photography style of the brand, showcasing this concept as abstract rock formations. From this Imajica developed a style guide showcasing how the brand should be showcased across print, web, video and environmental graphics in the years ahead.
As part of the companies £200 million investment programme Imajica were tasked with creating a luxurious promotional pack for potential investors. The investment pack was produced in a branded metal tin which held the brochure and encased branded USB in a laser cut foam insert. The brochure was printed on the unique tactile paper, Plike, with transclear separation pages, resulting in a sleek and professional finish.
As our relationship continued to develop with Warrego, Imajica now worked on a number of print projects including all Advertising, Information Memorandums and marketing collateral.
Web Design & Development
Warrego is not a conventional energy company, so we wanted to reflect that by designing a bold and somewhat unconventional website. Adopting the big image style, Imajica used large imagery across each page. With their similarity to sandstone, these images tie in with the tagline and the multi-layers reflect the core business of extracting gas from many layers of rock.
As an unconvential company Warrego's advertising required a bold and dynamic approach. As with the other materials Warrego's 'River of Sand' photography ensures thats the case with bold headlines mimicking the companys bold approach.