The Story of Aberlour
As one of the largest children's charities in Scotland Aberlour wanted to tell the story of it's 140 year history. As a collaborative project between Imajica and Bread PR, we set out to tell the stories in the real words and stories of those children supported by the organization through the ages, from it's inception as Aberlour Orphanage in 1875 to the present day.
Art Direction / Editorial Layout / Illustration / Print
Art Direction & Editorial Layout
We had a wealth of content both from Aberlour's archives and interviews with children whose lives have been transformed for the better by Aberlour's services. We set out to convey the amazing support given to so many children through the challenges of life, such as living with a disability, growing up in care and facing the impact of drugs and alcohol on families. Imajica designed an illustrated storybook to tell each child's story and plot the 140 year history. We commissioned talented North East illustrator Emma Galloway to bring each story to life through her lively colourful illustrations.
It was a collaborative effort from the initial concept with art direction and editorial layout from Imajica, illustrations by Emma Galloway and the story written by Bread PR. All the stories told in the book were taken from the interviews conducted with Aberlour's children and historian. Bringing all these elements together, Imajica began experimenting with style and layout to create an illustrated book to convey the amazing stories spanning the rich history of Aberlour over 140 years.
Over 16 illustrations were hand drawn by Emma, scanned and digitally artworked up to be adapted for the storybook aimed at adults. Covering several decades each story told highlighted an aspect of Aberlour's amazing work through the years.
The final printed storybook 'The story of Aberlour' was launched at Aberlour's 140th Anniversary Reception at The National Museum of Scotland in Edinburgh with the First Minister Nicola Sturgeon.